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How Diamond Cost is Determined If you are in the market to purchase a diamond, you’ll be learning all about the 4 C’s of diamonds; cut, color, clarity and carat. But in the mind of the average buyer, there is a fifth “c” that just may be the most important of all them: the diamond [...]

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Jewelry stores can be a tricky place if you don’t know what to look for. If you are in the market for a diamond engagement ring or diamond jewelry in general there are a couple things to keep in mind before you buy. Diamonds can be treated to hide flaws and unnaturally increase their value. [...]

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We all adore the sparkle or ‘scintillation’ of a .  It’s allure is documented in history and human beings melt under their spell every day.  But how would you feel if you realised that your treasured gem was in fact…a fake?   Of course, we would hope that anyone selling us a diamond is genuine, [...]

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A diamond grading report is a subjective evaluation tool that describes in great detail all of the characteristics of a diamond. It is based in science but ultimately, grades such as clarity and color are made by a trained expert who is giving their educated opinion. And a grading report is just that: an opinion [...]

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Buying a diamond is not something we do every day.  Engagement rings, wedding or anniversary rings and diamond jewellery, are usually purchased as gifts for our loved ones, or even for ourselves.  Whatever the reason for your purchase, it is imperative that you ensure you buy safely, whether it is from a mall…or on line [...]

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The appetite for buying diamonds on the internet is ever growing. With online retailers now able to showcase the most fabulous collections and the highest quality stones, we are turning our backs on brick and mortar (mall) outlets. In the past, we would not have considered purchasing such a high ticket item without first seeing [...]

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Diamonds are cut in a range of shapes, sizes and qualities all of which influence the price. Diamonds that have an excellent or very good cut grade will reflect maximum fire, brilliance and sparkle and the price of these diamonds will be higher than diamonds with a good cut grade. Round Brilliant [...]

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When you start to think about buying a diamond, you naturally will want the best diamond that you can afford and a beautiful stone you will treasure forever. Diamonds can be found in a range of shapes, sizes, qualities & colours. If you are about to buy a diamond for an engagement ring, you may [...]

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With the advent of the internet came much broader access to information, as well as how we shop for and acquire goods and services. In particular, when shopping for products online, we are able to browse, view, and select from a much wider variety than ever before. However, there are still certain barriers that exist [...]

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For most of us, getting engaged and thinking about a diamond engagement ring is the first time we have ever really thought about diamonds. Sure, we all know that diamonds are a girl’s best friend, that they are forever, and that they sparkle, but how many of us have heard of a girdle when referring [...]

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